advertise
The following advertising positions are available on www.eat.st.
Please check the specification for each format to ensure that any online creative you supply is both effective and compatible.
Where available we use the same sizes in our email advertising positions but to ensure deliverability for email we only accept .gif format not .swf (Flash)
There are a few pages within the site that do not carry all adverts such as login, administration and terms and conditions
If you have any queries about advertising or wish to receive our full media kit please contact gareth@eat.st
Tile Ad Specification
Availability: All pages.
Position: These ad units appear in the middle right of most pages. This prominent location offers strong exposure for an advertiser's promotional message and branding. Proximity to content delivers the visitors attention
Ad unit dimensions: 160w x 160h pixels.
Maximum file sizes: GIF/JPG – 12k; Flash (.swf) initial download file size 20k, subsequent files can only be loaded upon user interaction maximum with a file limit of 100k.
File formats supported: Creative must be delivered as a .gif, .jpg or .swf (Flash).
Animation: Is supported with a 30-second maximum.
Alt text: Optional and must be limited to 60 characters.
Linking URL: An active URL (clickthrough destination) must be provided and cannot exceed 128 characters.
Browsers and platforms: All creative supplied must function uniformly on both Mac and PC platforms as well as multiple versions of Firefox and Internet Explorer.
Flash tracking: Currently we are unable to track clickthrough rates for Flash .swf creative.
Banner Ad Specification
Availability: All pages.
Position: These ad units appear in the middle of most pages across on our sites. This prominent location offers strong exposure for an advertiser's promotional message and branding. Proximity to content delivers the visitors attention. A banner is part of the IAB's Universal Ad Package.
Ad unit dimensions: 468w x 60h pixels.
Maximum file sizes: GIF/JPG – 25k; Flash (.swf) initial download file size 30k, subsequent files can only be loaded upon user interaction maximum with a file limit of 100k.
File formats supported: Creative must be delivered as a .gif, .jpg or .swf (Flash).
Animation: Is supported with a 30-second maximum.
Alt text: Optional and must be limited to 60 characters.
Linking URL: An active URL (clickthrough destination) must be provided and cannot exceed 128 characters.
Browsers and platforms: All creative supplied must function uniformly on both Mac and PC platforms as well as multiple versions of Firefox and Internet Explorer.
Flash tracking: Currently we are unable to track clickthrough rates for Flash .swf creative.
Expandable creative: The use of expandable creative must be user-initiated as a 'Click to Expand' unit.
Video creative: The use of video streams must be initiated by click only, with clearly labelled 'Click to Play' and 'Stop' functions, and must start in the OFF position.
Sound: The use of audio streams must be initiated by click only, with clearly labelled 'Click to Play' and 'Stop' functions, and must start in the OFF position.
Multiple Purpose Units (MPUs)
Availability: Selected pages
Placement: These versatile ad units appear embeded within the web page surrounded by content. Excellent exposure is achieved due to the proximity to the content.
Ad unit dimensions: 255w x 255h pixels.
Maximum file sizes: GIF/JPG – 30k; Flash (.swf) initial download file size 35k, subsequent files can only be loaded upon user interaction maximum with a file limit of 100k.
File formats supported: Creative must be delivered as a .gif, .jpg or .swf (Flash).
Animation: Is supported with a 30-second maximum.
Alt text: Optional and must be limited to 60 characters.
Linking URL: An active URL (clickthrough destination) must be provided and cannot exceed 128 characters.
Browsers and platforms: All creative supplied must function uniformly on both Mac and PC platforms as well as multiple versions of Firefox and Internet Explorer.
Flash tracking: Currently we are unable to track clickthrough rates for Flash .swf creative.
Expandable creative: The use of expandable creative must be user-initiated as a 'Click to Expand' unit.
Video creative: The use of video streams must be initiated by click only, with clearly labelled 'Click to Play' and 'Stop' functions, and must start in the OFF position.
Sound: The use of audio streams must be initiated by click only, with clearly labelled 'Click to Play' and 'Stop' functions, and must start in the OFF position.
Skyscraper Ad Specification
Availability: All pages
Placement: These ad units enjoy premium positioning located down the right-hand side of content pages. A skyscraper unit delivers prime exposure for an advertiser's message and branding to reach the target audience. A skyscraper unit is part of the IAB's Universal Ad Package.
Ad unit dimensions: 160w x 600h pixels.
Maximum file size: GIF or JPG – 30k; Flash (.swf) initial download file size 30k, subsequent files can only be loaded upon user interaction maximum with a file limit of 100k.
File formats supported: Creative must be delivered as a .gif, .jpg or .swf (Flash).
Animation: Is supported with a 30-second maximum.
Alt text: Optional and must be limited to 60 characters.
Linking URL: An active URL (clickthrough destination) must be provided and cannot exceed 128 characters.
Flash tracking: Currently we are unable to track clickthrough rates for Flash .swf creative.
Browsers and platforms: All creative supplied must function uniformly on both Mac and PC platforms as well as multiple versions of Firefox and Internet Explorer.
Expandable creative: The use of expandable creative must be user-initiated as a 'Click to Expand' unit.
Video creative: The use of video streams must be initiated by click only, with clearly labelled 'Click to Play' and 'Stop' functions, and must start in the OFF position.
Sound: The use of audio streams must be initiated by click only, with clearly labelled 'Click to Play' and 'Stop' functions, and must start in the OFF position.
Leaderboard Ad Specification
Availability: All pages.
Position: These ad units appear at the top of most pages. This prominent location offers strong exposure for an advertiser's promotional message and branding. It is the largest and most dominant standard ad format within the site. A leaderboard is part of the IAB's Universal Ad Package.
Ad unit dimensions: 728w x 90h pixels.
Maximum file sizes: GIF/JPG – 30k; Flash (.swf) initial download file size 30k, subsequent files can only be loaded upon user interaction maximum with a file limit of 100k.
File formats supported: Creative must be delivered as a .gif, .jpg or .swf (Flash).
Animation: Is supported with a 30-second maximum.
Alt text: Optional and must be limited to 60 characters.
Linking URL: An active URL (clickthrough destination) must be provided and cannot exceed 128 characters.
Browsers and platforms: All creative supplied must function uniformly on both Mac and PC platforms as well as multiple versions of Firefox and Internet Explorer.
Flash tracking: Currently we are unable to track clickthrough rates for Flash .swf creative.
Expandable creative: The use of expandable creative must be user-initiated as a 'Click to Expand' unit.
Video creative: The use of video streams must be initiated by click only, with clearly labelled 'Click to Play' and 'Stop' functions, and must start in the OFF position.
Sound: The use of audio streams must be initiated by click only, with clearly labelled 'Click to Play' and 'Stop' functions, and must start in the OFF position.
